I've been asking for this, literally, for months.
Anyways, in order of most to least important (but all quite important):
We need a lead dev. Our updates are very erratic and have no direction. When certain staff members take up a project and they are considered a 'lead dev' for that project, its very discouraging to see all their ideas shot down, even though they're 'heading' the project, whether they even knew that or not.
Better advertising; we need this: http://www.uthrandir.com/#!features/c5ic There is literally no reason we do not have this. Media team, what's up?
Add a world map: I've been asking for months.
Perhaps do away with VAs: No more lockpicking, can steal 5-10% from an unlocked chest maybe?
Better VIP perks. We need to add more, not take away.
I could go on for a long time but I don't really see any point in it. To me, LoTC is not fun because it's hardly Minecraft. We should be playing LoTC-flavored minecraft, not forum roleplaying through minecraft.
Players don't really understand the difference between RPG, RP, RP-RPG, Faction, PVP, Etc. Sometimes I don't feel like spending 2 hours roleplaying to get a sword made. Sometimes I just wanna throw some sticks and ingots together and go beat mobs. When I want to play Minecraft, I'll play it. When I want to RP, I'll do it.