Remove the pointless figureheads.
Malinor needs leadership with some form of militant knowledge and respect. Not 40 princes sitting at a round table discussing what's to be done. Distinct warping in number, I know, but Malinor needs a singular figurehead with final say in all matters. In RP, your populace doesn't respect the prince's word. In OOC, a metric F--k-ton of Malinor's players make you a laughing stock and annoyance to the other players. A single figurehead could do some major IC reforms and maybe, MAYBE bring in some allies. Since Malinor lack the ability to maintain a respectable guard force, an alliance with their borrowed guard force would benefit greatly.
Want a good example?
How many times did the Rose show up with 20 or so people unannounced? (Bird)
Stops raids, banditry and general stupidity pretty quickly.
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In terms of this Genocide, it would do wonders for Malinor. If not purging a bit of the unneeded playerbase, it would give the group a uniting factor, which to be blunt, Malinor had for quite some time. Then, Malinor whined it off the server. Had the Exodus chose to stay, Malinor could have properly united, got some good ideas going and formed a decent military, which would have fixed quite a few of the problems.
Another example, Kalos/2.5 Islands. Rose and Blackmont-Teuton wars.
We kept at it for quite some time, eventually leading in an alliance with the Orcs, Humans and Dwarves. The major halting factor, Emperor's decrees aside, war with Malinor. The TO, White Rose and Blackmont reforged alliances for a singular goal, because our singular figurehead commanded it as such.
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Just constructive criticism.