Downloadable content is a much more viable business model for companies than "pay once, play forever". It's good for both us as consumers and the companies as businesses, at least in theory. It allows the company to continue support of the game while continuing to recieve income from it, whereas the traditional "pay once" method ends with older games becoming liabilities for developers and publishers. Subscription-based methods are even fairer because you only pay if you continue to play. Both subscription and DLC models provide developers and publishers reasons to continue to provide support, updates and even expansions for their games, even though they may be very old (WoW, anyone?), as long as people are still paying for them. This makes both models much more sustainable, especially with the rise of "buy once" titles getting traded around between friends, reducing the amount of potential customers. However, digital distribution has reduced the amount that dramatically. DLC is great when done right. However, some developers and publishers try to take advantage of it. Things like day-one DLC, when content is ripped from the finished game to sell as a paid extra when it's even on the game disc itself. If it's not ripped from the game discs, day-one DLC is actually a good thing. Most people don't realise there's months between when the game is "finished up" development-wise and release, because the creation and distribution of digital and especially physical copies to retailers takes a large amount of time. In that time the developers are usually either testing and patching (the "dreaded" day-one patch is actually a good thing! It means the developers haven't been sitting around doing nothing for the past few months) or creating new content to sell (either a different project or DLC). I'm not going to go much further into the abuse of DLC by publishers and developers, because not much has to be said there. In general, though, DLC is a good thing for the industry. Digital distribution is ultimately going to run physical retailers out. It's inevitable. Most of the game stores I know have cut down to a tiny little PC section, selling mainly to consoles (since consoles are still catching up to PCs and the market-changing platform known as Steam). Digital copies don't suffer from the massive costs incurred by producing them en masse and sending around the world. Freight is heavy and expensive, packets aren't. Digital copies can be bought from the comfort of your chair. As internet speeds increase, it becomes more and more efficient to buy from home. Even on Australian internet, I can safely say on average downloading a game on Steam will have it ready to play faster than going out, buying a boxed copy and installing it from disc. I am a huge fan of digital distribution, however I still go out of my way to acquire physical copies of my favourite games. I have my Collector's Edition of Tera sitting next to me as well as Titanfall, Planetside 2 and both StarCraft 2s.