I honestly think the biggest problem with the range and variety of RP on this server right now and why I imagine a lot of newer players are becoming disinterested fast is the actual state of how the server runs. Whenever LoTC caps 200+ (and many times not even that) it's impossible to even walk 2 minutes away from a major settlement or city without encountering chunks issues and falling into the mineman void. PVP with more than two people always ends up lagging more than a World War 2 documentary. The server is nigh unplayable outside of the boundaries of cities and towns which has made the status quo of LoTC RP literal slice of life LARP for a very long time. And whilst there's nothing wrong or abhorrent with that at face value, lots of newer players (and even old) don't play this server to do literal Sims RP of going to your mineman job and tending to your mineman family. Lots want to play for the adventure, the exciting battles and the sheer escapism of writing and putting yourself into the shoes of a character or person that isn't yourself, in a rich and well-imagined world where the lore has been building for nearly 10 years at this point.
I still remember the thrill of being a new player in 2013: the dissolution of the Holy Orenian Empire into the Three Kingdoms, King Silus Horen of Renatus getting couped by Siegmund Carrion, the Second Orenian Empire beneath the Carrion Vochna, the looming threat of Setherian and the Fall of Castle Black to his undead. Even as far along in 2015 there was still so many interesting and captivating things going on all at once; the Reformed Kingdom of Oren and the rise of the Savoyard Kings, the Horen Restoration as the Johannian Empire where we were at war or in some political turmoil every other week.
And that actually brings me nicely onto my second point: the lack of any conflict on this server has really put it into a strange and very unenjoyable state at times. Admins seem to have some weird notion that 'conflict bad perpetual pacifism good' and have put these weird gridlocks on conflict rules: raid rules suck ass and kill any sort of dynamic and sudden conflict in roleplay as well as consequences for important characters and figures ******* up. The war rules, though an improvement on the last ones are still half-assed and do nothing to mediate fairly to both sides, the attackers and the defenders. Think on some of the most narratively important wars on this server that have really shaped the landscape and legend of LoTC history: the Dukes War and even the War of the Two Emperors at its peak. These were both reasonably executed wars with a solid RP buildup that came of actual RP consequences and drove forth a narrative and a resolution at the end. They were both, in my mind, perfect wars. They weren't born of petty OOC grudges or beefs left unsettled but rather as responses to actual RP mistakes and atrocities. I really don't believe we could ever have wars like that again on this server with the current state of the war and raid rules, and honestly even though I'm not the biggest fan of PvP and warclaims it makes me really sad that the soldiers of most nations are essentially redundant and confined to just doing gate duty RP all day long.
Also to comment briefly on Vortex - just get rid of it man. LoTC is not and never has been an MMO - if I wanted to spend 50 hours grinding for some shiny sword I'd go play World of Warcraft or something. LoTC is a player-driven narrative roleplay server that utilises creative writing and world building to drive forth its story. LoTC doesn't need some micromanaged economy to survive - literally just bring back LC lmfao, it was the best system for building and resources this server had in a long time.
In short, just listen to your playerbase a bit more. You can spout to me this age old quote that "LoTC isn't a democracy" all you want, but chances are if 90% of your playerbase don't agree with what the Admin team (who the majority of only play like once a month) are dictating then chances are you're probably wrong on a lot of it.