Ellir was sitting in her tower, head dropped in her arms, when one of her Elves cautiously shuffles into the room. He informs her that a new guild, the Blood Elves, are calling Mali'aheral to their fold. She releases a heavy sigh as she is faced with the concepts of 'redemption' and 'disgrace', but within her eyes ignites a spark that had been missing for a while. She feels the scar below her neck as she whistles sharply, calling for her trusted white carrier bird to fly from the College Rooftops to settle itself upon her shoulder.
And so it has come to pass that from the smoldering ashes of shameful cataclysm arises a breed of Elf charred and blackened. Who are you, Blood Elf, and why is it that I have not seen you before? Why is it you believe that upon the winds of change ride the scent of sulfur and simmering metal, of vengeance and crossed blades. Why were you not there to protect the Silver City and its proud citizens, and on what grounds do you think you can avenge her now? What is your vision, your dream for the most blessed race, and by what divine inspiration do you hope to realize it?
In times this dark I admire your desire for greatness. You are to be commended for finding the strength to carry on, to fight so quickly after this crippling blow. Your will and proclamations of purity reverberate. Perhaps I do desire to see you succeed
Questions spread more quickly than fire in a forest. I am burdened, and only can I hope that you will alleviate me of the weight of not knowing, for so sparsely do I believe you can relinquish my fears.
- The Lonely friend
((About the name issue, it is my guess that High Elves with this amount of patriotism would find themselves using an appropriate Elven Title. If they were sufficiently militant, also, they'd punish non-HE for using that title to address them, however. It would then make sense they'd be referred to by outsiders as something like 'Blood Elves'.
And to be frank, I don't see much of a problem with the WoW similarities, considering the existence of the Dark Brotherhood, Mori and Kharajyr. A name change is by no means necessary.
If you're serious about creating lore, OP, you can contact me if you need Elven words created.))