Ummmm, Well. Just added up ALL of my payments to Riot Games Inc. (League of Legends) and calculated all of the money I have sent to them since February. The number is $435, and considering the game is a free game..... Just wow.
They rope you in with the free, amazing fun. Then you see all these extra champs that look even MORE fun, and you've got to have them. So, naturally, you have them now and they have your money. MISSION ACCOMPLISHED. XD
I buy skins from time to time, but most of my IP is earned IP or free IP from there goof ups. I have every champion and 50k IP left for future chars....LotC being down so much forces me to play LoL to much. :(